It all started with a crazy idea
I printed up 3,000 self-addressed postcards,
I listed some simple instructions.
I asked people to anonymously share an artful secret
they'd never told anyone before.
And I handed out these postcards randomly
on the streets of Washington, D.C.,
But soon the idea began spreading virally.
People began to buy their own postcards
I started receiving secrets in my home mailbox,
not just with postmarks from Washington, D.C.,
Soon my crazy idea didn't seem so crazy.
is the most visited advertisement-free blog in the world.
And this is my postcard collection today.
struggling to stack a brick of postcards
on a pyramid of over a half-million secrets.
is share with you a very special handful of secrets
"I found these stamps as a child,
and I have been waiting all my life
to have someone to send them to.
They can connect us to our deepest humanity
or with people we'll never meet.
(Laughter)
Maybe one of you sent this one in.
This one does a great job of demonstrating
the creativity that people have
when they make and mail me a postcard.
This one obviously was made out of half a Starbucks cup
with a stamp and my home address written on the other side.
"Dear Birthmother, I have great parents.
Secrets can remind us of the countless human dramas,
in the lives of people all around us
"Everyone who knew me before 9/11
"I used to work with a bunch of uptight religious people,
so sometimes I didn't wear panties,
and just had a big smile and chuckled to myself."
(Laughter)
This next one takes a little explanation before I share it with you.
I love to speak on college campuses
and share secrets and the stories with students.
And sometimes afterwards I'll stick around
and sign books and take photos with students.
And this next postcard was made
And I should also mention that, just like today,
I was using a wireless microphone.
"Your mic wasn't off during sound check.
(Laughter)
This was really embarrassing when it happened,
until I realized it could have been worse.
Right. You know what I'm saying.
(Laughter)
of a suicide note I didn't use.
I feel like the happiest person on Earth (now.)"
"One of these men is the father of my son.
He pays me a lot to keep it a secret."
(Laughter)
"That Saturday when you wondered where I was,
well, I was getting your ring.
I had this postcard posted on the PostSecret blog
two years ago on Valentine's Day.
It was the very bottom, the last secret in the long column.
And it hadn't been up for more than a couple hours
before I received this exuberant email
from the guy who mailed me this postcard.
And he said, "Frank, I've got to share with you
this story that just played out in my life."
He said, "My knees are still shaking."
He said, "For three years, my girlfriend and I,
we've made it this Sunday morning ritual
to visit the PostSecret blog together
and read the secrets out loud.
I read some to her, she reads some to me."
He says, "It's really brought us closer together
my surprise proposal to my girlfriend at the very bottom,
And I tried to act calm, not to give anything away.
we started reading the secrets out loud to each other."
He said, "But this time it seemed like it was taking her forever
to get through each one."
She got to that bottom secret, his proposal to her.
And he said, "She read it once and then she read it again."
And she turned to him and said,
(Laughter)
he was down on one knee, he had the ring out.
He popped the question, she said yes. It was a very happy ending.
and I said, "Please share with me an image, something,
that I can share with the whole PostSecret community
and let everyone know your fairy tale ending."
And he emailed me this picture.
(Laughter)
"I found your camera at Lollapalooza this summer.
I finally got the pictures developed
and I'd love to give them to you."
This picture never got returned back
but this secret has impacted many lives,
starting with a student up in Canada
Matty was inspired by that secret
a website called IFoundYourCamera.
to mail him digital cameras that they've found,
memory sticks that have been lost
And Matty takes the pictures off these cameras
and posts them on his website every week.
to see if they can identify a picture they've lost
or help somebody else get the photos back to them
that they might be desperately searching for.
(Laughter)
Matty has found this ingenious way
to leverage the kindness of strangers.
And it might seem like a simple idea, and it is,
but the impact it can have on people's lives can be huge.
an emotional email he received
from the mother in that picture.
"That's me, my husband and son.
The other pictures are of my very ill grandmother.
Thank you for making your site.
These pictures mean more to me than you know.
My son's birth is on this camera.
Every picture that you see there
have been returned back to the person who lost it --
sometimes going through language barriers.
This is the last postcard I have to share with you today.
I always save them in case they die tomorrow
of hearing their voice ever again."
sent voicemail messages from their phones,
sometimes ones they'd been keeping for years,
messages from family or friends
They said that by preserving those voices
it helped them keep the spirit of their loved ones alive.
she ever heard from her grandmother.
They can connect us with our deepest humanity
or with people we'll never meet again.
Voicemail recording: First saved voice message.
Grandma: ♫ It's somebody's birthday today ♫
♫ Somebody's birthday today ♫
♫ on somebody's cake ♫
♫ for somebody's sake ♫
Have a real happy birthday, and I love you.
(Applause)
(Applause)
June Cohen: Frank, that was beautiful,
Have you ever sent yourself a postcard?
Have you ever sent in a secret to PostSecret?
FW: I have one of my own secrets in every book.
I think in some ways, the reason I started the project,
even though I didn't know it at the time,
was because I was struggling with my own secrets.
And it was through crowd-sourcing,
it was through the kindness that strangers were showing me,
parts of my past that were haunting me.
JC: And has anyone ever discovered
which secret was yours in the book?
Has anyone in your life been able to tell?
FW: Sometimes I share that information, yeah.
(Laughter)
(Applause)